Transcend & Beyond – WHA’s 2025 COTY & Palette

Come experience Transcend, WHA’s 2025 Color of the Year. Our quarter-century color marker naturally invites reflection on societal, technological and cultural advances. The breakthrough of Artificial Intelligence is our modern life – but does AI’s impressive capabilities come at a cost to our authenticity? These thoughts guided our selection of Transcend – a dynamic aqua symbolizing the balance of trust with groundbreaking foresight. Its cool undertone suggests rejuvenation and clarity, while its vibrant intensity reflects the energy of modern technology.

Our 2025 milestone represents limitless possibilities; however, it also represents a turning point in how technology and nature interact. As AI evolves, dualism is re-examined; can intelligence and consciousness be separated? AI is blurring these boundaries, making it more difficult to distinguish between real and artificial interactions. We seek to ensure that this system enhances, rather than replaces human experience. WHA’s 2025 Color of the Year highlights the importance of integrating these advancements thoughtfully and purposefully. We find it crucial to stay grounded as tech increasingly becomes a central part of our daily lives – by creating immersive experiences that connect, restore and transform our day-to-day living.

From the evolution of AI to breakthroughs in space exploration, 2025 has the power to lay down the foundation for the next era of human progress as catalysts for unconventional thinking. Transcend channels these emotions, harmonizing tech innovation and exploration, with nurturing stability and curiosity. Our cyber blue embodies the essence of 2025’s identity, energizing limitless potential and encouraging our industry’s creatives to surpass the expected and venture into new, untraditional forms.

Through mindful consideration, WHA’s 2025 Color Palette was built to support the story of Transcend. Our most striking choices, Symbio and Pulse further the futuristic tone with electrifying vibrancy while our subdued neutrals, Restore, Cloud and Terra, provide a familiar landscape to anchor and calm. A mix of nature related hues with progressive high-tech inspired colors mirrors the intersection of sustainability and technology. Together, these colors pave the way for limitless creativity, grounding us in the now while envisioning what’s next.

Integrate our palette in future designs and you’ll invite a modern sense of sophistication to interior or exterior spaces with a reassuring sense of familiarity. For bold statements or subtle accents, the visual harmony of Transcend, Symbio, Pulse, Restore, Cloud and Terra seamlessly capture personal expression and forward thinking. As we embrace new waves of technology, we accelerate progress and enhance efficiency across our industry remaining mindful to balance innovation and responsibility. By blending nature and technology, Transcend inspires us to go beyond our boundaries, creating functional spaces that inspire us to be bold, embrace the future, and lead with purpose. By bridging organic and digital realms, we discover the power to Transcend.