Why Red?

Just like every project has a story, our firm has its own story to tell. Over the past 40+ years, WHA has stood firm on our core principles of talent, innovation, and collaboration. We welcome opportunities to be highly inventive and creatively develop concepts that will shape the built environment. So, when developing our firm’s brand, we knew it was important to convey this message through our logo as it is often the first impression left on a potential collaborator.

Our logo is simple and timeless. But, why the red box after our name?

Bill Hezmalhalch, CEO and Founder of WHA, says it best, “We are a company from the heart. The red brings energy, action, brightness, and attention.”

The white text shows our reliable and balanced side, while the red exemplifies WHA’s strength, assertiveness, and confidence to deliver designs for the real world.

The box illustrates us as the one-stop-shop that we are. It conveys our out-of-the-box thinking, creativity, and innovation; inspired to deliver approachable, yet inspiring results that push the envelope.

Red symbolizes more, representing the myriad of different studios housed under our own umbrella.

Red is strong and fearless. We strategically explore WHAt’s Next as we design the next generation of homes.