Our 2024 Muse

WHA's Color of the Year

Our highly anticipated Color of the Year is back – WHA is kicking off 2024 with MUSE! This powerful pastel symbolizes our inventiveness and stimulates us to look towards our sources of inspiration, driving us to creative design solutions.

A color that lives up to its name, Muse Is an adaptable hue that can enhance a statement making space yet still infuses a sense of ease and new possibility. Consumers are using color in even more unconventional ways and look to a hue that encourages self-expression without overwhelming.

Moving into 2024, we not only sought a color that embodied our trend research, collected throughout the year, but was considerate to other influential aspects. Muse captures the sensitive/secure side of blue that we continue to crave and the dynamic presence of purple – instilling feelings of confidence. Uniting the two together creates something energetically optimistic and captivating.

“Muse has captivated our entire WHA Color Studio team.

We now share our Muse to inspire others.”

– Donna Aldrich, Senior Principal of the WHA Color Studio

 Inventiveness. Luminous. Unifying. These adjectives not only best describe our attitude towards Muse – but also symbolize what WHA intends to capitalize on as a firm in 2024.

Every remarkable success starts with a muse – that initial “lightbulb” spark of creativity. It embodies our values, imagination, and experiences. It can motivate us to achieve our goals, think outside the box and make a positive impact on our world. Inspired designers are passionate designers and passion is our greatest motivator.

In celebration of WHA’s SIXTH Color of the Year, we asked a few of our WHA designers –

“Here at WHA our MUSE is breaking new ground with fresh and exciting designs. Meeting the challenges of consumer needs and enhancing user experience is our strongest motivation.” – Bill Hezmalhalch, Founder & CEO

“My MUSE is exploring and inhabiting the built environment with friends, family, and people with different professional backgrounds offering varying perspectives on it and inspiring me in ways I couldn’t imagine without their input.” – Connor Chelwick, Senior Associate

“Going into 2024, my dreamy abstraction is how we can enhance the communities we impact. How can we improve the community within a single development? Within a neighborhood? Within a city? How can we create points of occasion between neighbors to help them create a sense of community? My Muse for ’24 is Community.” – Nathaniel Sebok, Senior Principal

“I can find muse by simply looking outside my window, observing our built environments. The way these settings interact with nature keeps me inspired to design more meaningfully” – Bob Wilhelm, Senior Principal

“Cabo San Lucas! In a recent trip, I was able to appreciate Mexico’s unapologetic use of color. The boldness and vibrancy were inspiring.” – Ron Nestor, Senior Principal

We can find inspiration in anything, anywhere. We hope sharing the 2024 muse of our designers will drive you to discover YOUR Muse. We believe it is the key to unlocking a world of potential.

The WHA Color Studio is excited to build on the story of MUSE with other inspiring hues! Keep an eye out for our unique 2024 palette coming in the new year.