WHA’s 2020 Color of the Year GLOBAL GREEN

As the new decade emerges, we’re thinking global. Our WHA 2020 Color of the Year, Global Green, is symbolic of new beginnings. This nature-based neutral has universal appeal, contributes to life balance and positively impacts our wellbeing – trends we see influencing the growth of Global Green.

From East to West, the cultural appeal of green is pervasive and perpetual. It represents the power of nature – its growth, renewal and tranquility. Today, we see an increasing interest in preserving our environment and an inherent need to connect with nature drawing us towards the greens of organic flora.

As we strive for life balance, nature becomes the counterweight for technology. Along with our Smart Home connections, we seek enhanced relationships with the natural world for its ability to positively influence our overall health and healing capabilities. Indoor/outdoor living opportunities including roof decks, exterior living rooms and multi-slide doors are among the most popular new home features today.

Contemplative, nurturing, soothing – this is the power of Global Green, something we can all use a little more of in the new year and the new decade.